How Logo Colors Can Improve Your Brand
It is important that businesses do branding. It helps you catch your target customers' attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Do you have a trendy or classy brand? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
You get different emotions when you see different colors. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Here are the two categories of color - warm and cool. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone's attention. Your heart rate is increased and it gets you pumped up.
With orange, you get a friendly, playful color. It is a color of energy. It has a great effect on children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.