Implement Seasonal Design into Your Brand - A Starter's Guide
Even if you are not a fan of checking out the calendar, you can if it's close to the holidays. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Have your logo speak happy holidays.
Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. Your company logo is a reflection of the company's professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.
The key is subtlety, take note that your logo is one of your brand's identity. You don't want your logo to be so into the holiday spirit that is beyond recognition. Have fun and have a go at the seasonal design trends and elements but don't forget to have your brand's voice still be heard amongst the santa hats and snowflakes.
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Don't be limited to the winter holiday seasonal design elements alone. Try to cover other seasons such as the ones related to your industry.
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The seasonal design trends and social media.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Click now for more information
If you have a company blog, try to post season related content for more engagement. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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